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1 publisher in Western markets with a 16% segment share, and the second-largest social games company on Facebook. In July 2011, EA announced that it had acquired PopCap Games, the company behind hits such as Plants vs. In 2009 EA acquired the London-based social gaming startup Playfish, and in June 2011, EA launched Origin, an online service to sell downloadable games directly to consumers. EA began to move toward direct distribution of digital games and services with the acquisition of the popular online gaming site in 2001. On May 4, 2011, EA reported $3.8 billion in revenues for the fiscal year ending March 2011. By the early 2000s, EA had become one of the world's largest third-party publishers. EA later grew via acquisition of several successful developers. In the late 1980s, the company began developing games in-house and supported consoles by the early 1990s. Originally, EA was a home computing game publisher. It is one of the largest video game publishers in the world. Founded and incorporated on by Trip Hawkins, the company was a pioneer of the early home computer games industry and was notable for promoting the designers and programmers responsible for its games. ( EA) ( NASDAQ: ERTS) is a major American developer, marketer, publisher and distributor of video games. Electronic Arts, Inc.Įlectronic Arts, Inc.

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